I really do not get what the Italians are thinking.
They have recently launched a new campaign that shows a fetus in a curled up position in the bottom of the glass, beneath ice cubes and a slice of orange (a drink called a Spritz). The simple message says - "When Mum drinks, baby drinks too" ("Mama beve, bimbo beve" in Italian).
I understand that women shouldn’t drink while pregnant. But I also understand that they shouldn’t smoke, yet it is the right of the woman to decide.
To throw this kind of propaganda on the sides of buses, on billboards and in print ads is kinda tasteless and I doubt it will have much impact.
I also love these numbers from the Institute of Pulling Stats out of Your Ass:
- 65 per cent of women in Italy consume alcohol during their pregnancy
- Veneto, which includes Venice, has Italy's second highest rate of alcohol consumption, with around 67 per cent of women saying they drink regularly.
- In Europe as a whole, one baby in every hundred runs the risk of health problems as a result of its mother drinking during pregnancy, according to the European Alcohol Policy Alliance.
- Up to 79 per cent of women in the UK drink while pregnant.
I’ll never know how our generation survived as long we have. I know for a fact that both of my parents drank like fish and chainsmoked. Throw in Lawn-jarts, lead/tin soldiers, sugar soda and all the other dangers….we must be luckiest to exist.